Inside the Financial Demise of Cougar Energy Drink: Exploring the Unfulfilled Promise
Cougar Energy Drink: A Journey of Limited Appeal Once a promising contender, Cougar Energy Drink’s trajectory fizzled out in 2014, leaving its net worth at $0 as of 2024. While it aimed to cater to a unique market niche—“cougars”—its strategy proved to have several shortcomings. Narrow Market Focus: A Double-Edged Sword Cougar Energy Drink targeted mature women between 30 and 55, a demographic with potential but also limitations. This narrow focus restricted the brand’s reach, limiting its growth opportunities....